By Professor Ahmed Shaikh, Managing Director of REGENT Business School
Are you considering a degree in business administration but a few myths surrounding it are making you hesitate? While critics argue that experience is key, a business degree opens doors to diverse roles and provides foundational skills.
What is a business administration degree?
A Bachelor of Business Administration (BBA) is a three-year degree that is highly comprehensive and incorporates several business subjects, including marketing, finances, HR, project management, and more. This degree provides a well-rounded education in the business world and will teach you all the aspects of running a company.
Some common myths about the BBA degree
With so many myths about it, you might wonder, “Is it worth it?”. Let us discuss some of the most common myths.
It’s too general
Some say a business administration course is “too broad”, implying that it lacks focus and does not lead to specific career opportunities. But in reality, this versatility is one of its greatest strengths. Think about it — would you rather be boxed into one niche or have the flexibility to pivot to different industries or roles?
The course covers a range of essential areas like finance, marketing, human resources, and
operations. This broad scope equips students with multiple skills, allowing them to explore diverse career paths.
There are limited job opportunities
Some people wrongly assume that business administration graduates are limited to handling mundane tasks in corporate cubicles.
This could not be further from the truth. Business graduates have access to an incredibly diverse array of roles and industries. Here are just a few examples:
- Industries: Graduates can work in technology, healthcare, nonprofits, logistics, consumer goods, and government sectors.
- Job roles: Opportunities range from project management, sales, data analysis, and strategy planning to entrepreneurship.
What are the advantages and disadvantages of business administration?
As with any degree, there are clear advantages, but also some drawbacks. Let’s break it down.
Benefits
- Career flexibility: A major benefit is the sheer range of career opportunities it unlocks. Graduates can get jobs in many different industries, including marketing, finance, HR, and more. All of these come with a range of different salaries, too.
- Transferable skills: It equips you with various skills that can be applied in different jobs, such as communication, leadership, critical thinking, and problem-solving abilities. Transferable skills are becoming increasingly crucial as careers are constantly shifting with the growing impact of AI.
- Broad knowledge base: You will gain an understanding of key business areas such as accounting, management, and marketing, which gives you a competitive edge when applying for jobs. You do not need to specialise until later, which is excellent if you’re unsure about your long-term career plans.
- Pathway to entrepreneurship: A BBA provides you with a range of business skills and knowledge that you can use to start and grow your own business. You will learn how a business operates, including with regard to finance, marketing, human resources, etc.
Drawbacks
- Lack of specialisation: The degree’s broad approach means it does not dive deeply into any one area. You might need further qualifications or certifications for highly technical or specialised careers (e.g., in finance analytics or software development).
- Competition: Business administration is a popular career choice, so the job market can be crowded. Graduates often have done internships, present additional certifications, or have a strong portfolio of experience.
- Time-intensive: Completing a full degree, particularly if you’re planning on doing postgraduate studies and completing your MBA, takes several years.
What is the NQF level of a BBA degree?
A Bachelor of Business Administration (BBA) degree in South Africa is typically positioned at NQF Level 7. This means it is equivalent to other Bachelor degrees and signifies a comprehensive understanding of business principles and practices.
Is a BBA worth the investment?
The short answer? Yes, for most people. But it depends on what you are aiming to achieve. While tuition can be steep, a business administration course’s return on investment (ROI) is generally positive. Graduates often see higher earning potential and better employment opportunities than those without a degree.
How can I make my BBA stand out?
Standing out in a sea of graduates might sound like a challenge, but there are practical steps you can take to make your BBA truly shine. First, you can choose a specialisation based on your interests and the job market. This will allow you to stand out from other candidates.
Next, you can apply for internships to gain experience, build a portfolio, and attend
networking events to build your professional network. Staying updated with the latest trends and digital developments is also important.
Possible career options for BBA graduates
• Finances and accounting
• Accountant
• Financial Analyst
• Loan Officer
• Project Manager
• Leadership and operations
• Training and Development Coordinator
• Marketing and sales
• Marketing Coordinator
• Sales Representative
• Market Research Analyst
• Human resources and administration
• Human Resources Specialist
• Office Administrator
• Operations Manager
• Entrepreneur/Business Owner
Remember that you will likely have to start in an entry-level position and gain experience before you grow into a managerial role.
