Marc Ashton, CEO at Decusatio Human Capital
Did you know that the job portal PNet receives, on average, 161 CVs for every job advert posted? Whether you’re graduating from high school or college, you’re entering a job market already filled with talented individuals.
A strong CV gets you in the door, now it’s up to you to step through it with confidence.
With your matric certificate or degree in hand and a strong drive to succeed, you’re eager to apply your knowledge and skills. However, with so many others competing for the same opportunities, standing out can be a daunting task. One of the most effective ways to rise above the competition is with a well-crafted CV.
More than just a document, your CV is your personal sales pitch and your one chance to show why you’re the ideal candidate before landing an interview.
Here’s how to transform it so you stand out in the crowd:
Tailor your CV to the role
Generic CVs rarely grab the attention of employers. To stand out, you must create a CV that speaks directly to the role you’re applying for. Start by researching the company’s mission, values, and the responsibilities outlined in the job description. Once you understand what the employer is looking for, customise your CV to reflect those requirements. Highlight specific skills, internships, or coursework that align with the position. Using keywords from the job posting demonstrates that you have put thought into your application and that you are a strong match for the role.
Emphasise soft skills with context
While technical skills are important, soft skills like communication, problem-solving, and teamwork can set you apart. Rather than simply listing these skills, provide context by sharing examples of how you demonstrated them. For instance, describe a group project where you worked collaboratively to meet tight deadlines or a situation where you successfully resolved a conflict. By showing how you have applied these skills in real-life situations, you help employers visualise your potential contributions to their team.
Dress your CV for success with a beautiful design
The visual presentation of your CV matters. A clean, professional design ensures your CV is easy to read and gives a positive first impression. Use consistent fonts and bullet points and organise your information with clear headings. Avoid overwhelming employers with too much text or unnecessary graphics. Additionally, utilise white space to make your CV visually appealing and easy to scan. A well-designed CV not only captures attention but also conveys that you are detail-oriented and professional.
Leverage academic achievements
As a recent graduate, your academic accomplishments are a significant part of your professional story. Do not hesitate to highlight relevant coursework, research projects, or thesis topics that align with your desired industry. If you held leadership positions in student organisations or participated in competitions, include these as well. These experiences demonstrate initiative, leadership, and a commitment to excellence which are qualities that employers seek in candidates.
Highlight additional certifications and skills
Going beyond your degree by earning additional certifications or learning new skills shows dedication to your personal and professional growth. For instance, if you have completed online courses in project management, data analysis, or a specific software, include these certifications on your CV. Skills like coding, proficiency in industry-specific tools, or fluency in additional languages also add significant value. They demonstrate that you are adaptable and willing to learn, qualities that are essential in today’s fast-evolving and competitive job market.
Proofread and seek feedback
Nothing diminishes the impact of a strong CV like errors or typos. Carefully proofread your CV multiple times to ensure it is error-free. Reading it aloud can help you spot mistakes or awkward phrasing. Additionally, seek feedback from mentors, career advisors, or peers. A fresh perspective can identify areas for improvement that you might have missed. Submitting a polished and professional CV communicates your attention to detail and commitment to quality.
Enhance your digital presence
Your CV is only part of your professional identity. Employers often look at LinkedIn profiles to gain a more comprehensive view of candidates. Ensure your LinkedIn profile aligns with your CV, showcasing your skills, experiences, and achievements. Take advantage of the platform by engaging with industry-relevant content, connecting with professionals in your field, and participating in discussions. A strong digital presence not only complements your CV but also demonstrates that you are actively involved in your industry.
Consider a video CV
A video CV can help you stand out by showcasing your personality, communication skills, and enthusiasm. Keep your video concise and focus on the most compelling aspects of your story. Dress professionally, ensure good lighting and sound quality, and speak confidently. Use the video to explain why you are passionate about the role and what makes you an ideal candidate. A well-executed video CV can leave a lasting impression on employers.
Your CV is more than just a list of qualifications — it’s your first impression, your personal brand, and often your ticket to standing out in a crowded job market. By tailoring it to each role, highlighting your achievements, and presenting yourself professionally, you turn a simple document into a powerful tool for securing interviews.
